Who We Are
WE MUST BE BOLD REPRESENTS SHARED EXPERIENCES.
By that, we mean we represent the shared experience of more than twenty years of community organizing, civic engagement, advocacy, research, marketing, production, and design leadership—all key ingredients in community design.
We are a director-level team of creatives:
President & Chief Creative Officer
Los Angeles, CA
Sheharazad Fleming is a communications strategist, creative director and design educator. Her core competencies include strategic comms, branding and design, content development and visual storytelling. Throughout her career, she has successfully led creative teams in agency and in-house settings, focusing on the civic, academic, healthcare, and nonprofit sectors. She has served as the Director of Digital Design and Marketing for the City of Los Angeles, Office of the LA Mayor, as well as the Creative Director for the University of Southern California and Otis College of Art and Design.
Sheharazad draws on her professional experience to teach undergraduate courses in Design Thinking and Brand Strategy and also serves as our Chief Creative Officer for The Great Discontent, a platform that amplifies the work of emerging artists and under-represented creative communities.
Graphic Designer
Los Angeles, CA
Greta Long is a scientist-turned-designer dedicated to driving positive social change. With a background in Environmental Studies and an MFA from ArtCenter College of Design, she brings critical thinking, diligence, and logic to every challenge she faces.
Founder
Sioux Falls, SD
Hugh Weber, the CEO and founder of WE MUST BE BOLD and publisher of The Great Discontent, passed away on March 15th, 2023. He was a beloved mentor, colleague, friend, father, husband, and more. He founded WMBB with the vision of blending thoughtful design and strategy to create a true sense of belonging and community. Many relied on his counsel to move through pivotal career moments.
Hugh’s impact on the creative community continues and his vision inspires and guides our work everyday.
Background
A network theorist, community organizer, and strategic advisor, Hugh spent more than a decade leading political campaigns throughout the country before he founded OTA, a cultural organization focused on connecting creative disciplines across North Dakota, South Dakota, and Minnesota. In 2019, he launched WE MUST BE BOLD and acquired The Great Discontent, a platform that amplifies the work of emerging artists and under-represented creative communities. In 2022, he was appointed Creative in Residence at Frank Lloyd Wright’s Taliesin in Spring Green, Wisconsin.
Throughout his career, Hugh worked on community-focused projects with partners including Microsoft, Paramount Pictures, Carnival Cruise Lines, Nokia, and Ford and his work with clients has been featured by CNN, The Today Show, Good Morning America, NPR, The Washington Post, The Kelly Clarkson Show, The View, Forbes, Glamour, Chicago Tribune, Pregnancy Magazine, the Grant County Review, and more.
He served on the National Board of AIGA, the professional organization for design, and the advisory board for Design for America, a network of campus studios that harness design for social impact.
Our team will be forever grateful to have worked so closely with Hugh and as we continue to honor his legacy, we share tributes and acknowledgements of his work, as shared by others:
Our Legacy-Founder Hugh Weber
Hugh
Weber
Founder
Sioux Falls, SD
Hugh Weber, the CEO and founder of WE MUST BE BOLD and publisher of The Great Discontent, passed away on March 15th, 2023. He was a beloved mentor, colleague, friend, father, husband, and more. He founded WMBB with the vision of blending thoughtful design and strategy to create a true sense of belonging and community. Many relied on his counsel to move through pivotal career moments.
Hugh’s impact on the creative community continues and his vision inspires and guides our work everyday.
Background
A network theorist, community organizer, and strategic advisor, Hugh spent more than a decade leading political campaigns throughout the country before he founded OTA, a cultural organization focused on connecting creative disciplines across North Dakota, South Dakota, and Minnesota. In 2019, he launched WE MUST BE BOLD and acquired The Great Discontent, a platform that amplifies the work of emerging artists and under-represented creative communities. In 2022, he was appointed Creative in Residence at Frank Lloyd Wright’s Taliesin in Spring Green, Wisconsin.
Throughout his career, Hugh worked on community-focused projects with partners including Microsoft, Paramount Pictures, Carnival Cruise Lines, Nokia, and Ford and his work with clients has been featured by CNN, The Today Show, Good Morning America, NPR, The Washington Post, The Kelly Clarkson Show, The View, Forbes, Glamour, Chicago Tribune, Pregnancy Magazine, the Grant County Review, and more.
He served on the National Board of AIGA, the professional organization for design, and the advisory board for Design for America, a network of campus studios that harness design for social impact.
Our team will be forever grateful to have worked so closely with Hugh and as we continue to honor his legacy, we share tributes and acknowledgements of his work, as shared by others:
COLLABORATORS
Amanda Hovest
Creative Director
Isabel Kim
Designer
Greta Long
Designer
Lisa Butterworth
Writer
Boaz Frankel
Creative Talent and Copywritter
Griddl
Web Design and Development
Pinnacle Productions
Virtual Events
The Diligent Company
Video Production and Editing
WE BELIEVE
- that the best ideas are not created on agency whiteboards, but revealed through conversations with the people who love & bring organizations and brands to life.
- that insight can come from anyone or anywhere.
- that the best teams are those built for specific work and led by best-in-class creative talent.
- that dialogue is a process for establishing connection, digital is a tool for sustaining connection, and in-person dialogue is a method for revealing the truth.
- that investing in people always has a positive ROI.
- that transformative work comes from overgrown in-house agency teams, but that it can only come from intentionally designed teams.
- that content should ever be the goal.
- that communities can be managed, controlled or scheduled.
- that likes, retweets and shares are the measures of success.
Interested in learning more about the team and community design?
Reach out to start the conversation.
