Can a set of rules created 50 years ago inspire a new generation of creatives?
WMBB designed a social media campaign, graphics for an invite and microsite, printed materials, and on-site graphics for an in-person event to launch the New Rules Next Week audio project in partnership with the Corita Art Center and dublab radio. The launch event included an artist panel facilitated by WMBB CEO, Hugh Weber and a live musical performance by Money Mark.
The legacy of artist-educator Sister Mary Corita Kent (“Corita”), born in 1918, is one of activism, inspiring generations of artists through spiritually-informed social justice commentary and promoting love and tolerance.
A half-century ago, in collaboration with her students, Corita facilitated the creation of the Immaculate Heart College Art Department rules, lovingly known as the “10 Rules.” These rules have inspired countless readers since their creation in the 1960s. The helpful hint at the end of the rules, which reads “There should be new rules next week,” served as the inspiration for the title of our project: New Rules Next Week.
In collaboration with the Corita Art Center and dublab radio, WMBB designed a campaign to engage a new generation with the 10 rules and raise awareness around the enduring messages of Sister Corita Kent. The collaboration produced an audio re-imagination of the rules, which will air as interstitials on dubLab radio, introducing audiences across the globe to this perennial work.
Artists, activists, and community leaders were invited to record their personal take on the rules. Participants included: Ed Ruscha, Barbara Loste, Lenore Navarro Dowling, Meredith Monk, Lukaza Branfman-Verissimo, Haven Lin Kirk, (Gov) Jerry Brown, Patrick Martinez, Alexandra Grant, Roxane Gay, and L. Frank.
An accompanying social media campaign and a feature story launched on TheGreatDiscontent.com helped announce the project, in conjunction with an in-person celebration held at Second Home in Hollywood. The evening included a discussion amongst a panel of artists about their relationship to the 10 Rules, their creative process, and an improvisational musical performance by Money Mark.
The Corita Art Center, dublab, and The Great Discontent are all investing in building community and championing up-and-coming artists, change makers, and thought leaders through different mediums. The shared ethos of all three organizations offered a natural fit for this collaboration and the “experimental audio mural”.
Listen to the audio piece at corita.org/10rules.